With research from comScore Networks showing that 92% of searchers view search as a relevant tool for planning travel, SEO (search engine optimization) should be firmly implanted in the marketing mix for any hotel or resort. Lack of a search strategy translates into lost revenue where a better ranked competitor will gladly realize the benefit.

Interactive Sites has years of experience delivering thriving SEO strategies. Combined with our 'SEO friendly' Hands-On™ Web CMS, our clients can benefit from increased targeted exposure, increased qualified traffic and an opportunity to drive revenue. We provide SEO services for many hotel and resort companies and as such we benefit from industry specific insight into search behavior and habits for the leisure and travel markets.

All our SEO packages include the following:

• Keyword research for optimizing between 5 and 40 web pages of each website
• Pages are defined by SEO analyst and the client
• Implementation of meta code via Hands-On™ Web CMS
• Content change recommendations for better keyword density
• Reciprocal Link exchange and management
• Pre-optimization search engine position report
• Post-optimization search engine position report 60 days after pre-optimization report
• Submission/re-submission to the following major engines/directories (non-subscription): Google, Ask, MSN and Yahoo

Our search marketing team also performs PPC campaign execution and management to enhance internet marketing efforts. PPC is fast, easy and requires no content or design changes to an existing website. PPC allows for instant visibility and traffic while providing measurable results through in depth tracking and conversions.