It enables the hotel and resort to engage customers in powerful, personalized communications that are proven to increase conversions. It is a significant facet of today's multi-channel internet marketing model for customer acquisition, retention and relationship management.

Target
Unlocking the potential of any databases by profiling its contents is a vital step towards any successful e-mail campaign. Our e-mail platform enables clients to target their segmentation effort in one execution by allowing dynamic messaging to be embedded into your e-mails, saving you time and money.

Deploy
Interactive Sites utilizes Double Click's DARTmail service to deploy all campaigns. Not only is this a world-class delivery platform, but thanks to stellar ISP relationships, all messages are "white-listed" ensuring higher deliverability rates. Clients execute their campaign safe in the knowledge that we are fully CAN-SPAM compliant. 

Report
There's no need to wait for your reports! Reports are available to you 24/7 right from your desktop. These reports provide the ability to track an unprecedented level of response data including HTML open rates, unique click-through identification, pass-along info and much more. We also provide the support necessary to analyze this data and strategize for future campaigns.

Access to over 100,000 meeting planners through GBX™
GBX™ (Group Business Exchange) is a proprietary e-mail database of over 100,000 U.S. meeting planners. This list is made available to our PlanIt Online™ customers to perform targeted e-mail campaigns.

Highlights:

• Serves both as direct-response vehicle and branding tool
• Builds personalized and engaging relationship with prospects and customers
• Targets and entices recipients with relevant promotions
• Can act as a vehicle to move distressed inventory
• One of the least expensive forms of direct marketing available
• Serves dynamically generated messages into your e-mails based on recipient profiles
• Continually builds and cleanses a high quality opt-in e-mail database
• Tracks campaign results in real-time
• Scalable and reliable e-mail execution platform
• Dedicated support team ensures the successful deployment of your campaigns

Key Features:

• Full-service deployment
• CAN-SPAM compliant
• Delivered via DARTmail
• Maximized delivery rates
• Targeting & personalization
• List management & hygiene
• Send AOL, text and HTML mail formats
• Real-time, in-depth reporting