Email marketing is an essential component of establishing a direct-to-consumer distribution channel. It enables the hotel and resort to engage customers in powerful, personalized communications that are proven to increase conversions. It is a significant facet of today's multi-channel internet marketing model for customer acquisition, retention and relationship management.
Target
Unlocking the potential of your databases by profiling its contents is a vital step towards any successful email campaign. Our email platform enables you to target your segmentation effort in one execution by allowing dynamic messaging to be embedded into your emails, saving you time and money.
Deploy
Interactive Sites utilizes Double Click's DARTmail service to deploy all of our campaigns. Not only is this a world-class delivery platform, but thanks to stellar ISP relationships, your message is "white-listed" ensuring higher deliverability rates. Execute your campaign safe in the knowledge that we are fully CAN-SPAM compliant.
Report
There's no need to wait for your reports! Reports are available to you 24/7 right from your desktop or we can provide detailed reports for you. These reports provide the ability to track an unprecedented level of response data including HTML open rates, unique click-through identification, pass-along info and much more. We also provide the support necessary to analyze this data and strategize for future campaigns.
Access to over 100,000 meeting planners through GBXTM
GBXTM (Group Business Exchange) is a proprietary email database of over 100,000 U.S. meeting planners. This list is made available to our PlanIt OnlineTM customers to perform targeted email campaigns. Learn more...
Other areas of interest:
> Search engine optimzation
> Search marketing
